Second drafts — The second drafted.

making an example video — Like an escaping game 1. Control the cursor to be in the white box while the size is decreasing and the speed is increasing. (The abundant of information and the limited of attention span / The speed is the main problem how people lose their spans)

confuse but keep going — 1. Magazine cropping

What I continue from Open studio II (keep going) — I started with the question of “How advertisement use colors to seek for attention in different way?” with the statement “Too much/fast of attention span seeking force/visual people to lose their attention spans” The main cause of losing attention span is the speed of consuming overload of information. So, I…

for open studio II with script and picture — The project that I am interested in is about “The overload of attention seeking forces people to lose their span.” From the lasted works that I did. The process is reached to the point that the advertisement was zoomed and cropped until only the color is remained. But as…

The lasted version of my experiment is involve with colors (with how the advertisements was zoomed and cropped until there’s only the pattern and colors left). Colors is used in various way to represent the brand and also affect to our brain and cause the emotion, sway thinking and even indirectly control our action without any realisation from the customers.

Previously, my topic “Digestible content,” seems too narrow. So, this time I tried to break it down to the basic idea which I think it’s about attention, media and people. Because digestible content is made in order to catch people’s attention using media as a tool. In pre-digital age…